Founder and CEO of The
Trade Desk, Jeff Green, breaks down the purchase funnel,
look-alike modeling, and targeted advertising. You can't afford to
miss this episode!
[00:00:00] Advertising in a Data-Driven
Wonderland
[00:06:23] Purchase Funnel 101: The Customer
Journey
[00:11:30] Design and Data Converge in Web
Advertising
[00:18:21] Passing the Torch to the Next
Generation
[00:27:11] Look-Alike Modeling and Target
Marketing
[00:33:22] Create Scalable, Personalized
Ads
About the Podcast
Entrepreneur Radio, hosted by award-winning broadcast professional, Alan Taylor, equips fans with the critical information necessary to grow their business through practical advice and thought-provoking interviews.