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Entrepreneur Weekly

Dec 22, 2018

Are You Ready to Risk it All to Be Your Own Boss?:

After serving in the United States Marine Corps 2nd Force Reconnaissance Company, Derek Sisson searched for employment in the civilian workforce that would complement his unique skillset. Landing in Puerto Rico, Derek cut his entrepreneurial teeth in the tourism business before foraying into the importing and distribution of wine and spirits. In this time, Derek discovered the power of the veteran community and eventually launched his own brand, Merica Bourbon. We find out how Derek’s time in the service shaped the corporate culture, product design, and unique taste of Merica Bourbon. Then, would you be willing to sell your home, cash in your 401K, and risk it all to start your own business? If you crave the freedom of being your own boss, but don’t want to ‘go it alone’, a franchise might be the solution for you. Entrepreneur, business professor, and author of "Adventures in Franchise Ownership", Christy Wilson Delk, reveals her four pillar approach to successfully owning, operating, and eventually exiting a franchise.

  • [00:00:00] Starting a Business Around Your Skill Set
  • [00:06:04] Unleash the Power of the Veteran Community
  • [00:11:30] Lessons on Capital, Integrity, and Faith
  • [00:18:21] Explore the Benefits of Owning a Franchise
  • [00:26:54] Stick-to-itiveness During Trying Times
  • [00:33:21] 4-Pillar Approach to Franchise Ownership