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Entrepreneur Weekly

Mar 25, 2020

In these strange and trying times we must listen to the sage business advice of our top entrepreneurial experts. First up, Harvard Business School Professor and Author of “Experimentation Works: The Surprising Power of Business Experiments”, Stefan Thomke, stresses that in an age of uncertainty and fear, it is imperative to take this opportunity to experiment. We must face the economic hardship wrought by the COVID-19 outbreak and find opportunities to better ourselves and our businesses, and it helps to start with a solid hypothesis, test it, and change your business strategy. Then, Best Selling Author of “Breakthrough” from Entrepreneur Press, Scott Duffy, offers sage advice on keeping our businesses running in hard times. Learn to control the narrative in your mind and in your company, take action now rather than waiting for markets to settle, and make appropriate steps to save your business. Tune in to get more information on pivoting your business in these crucial times. 


[00:00:00] Learn and Grow from COVID-19 Disaster

[00:06:04] Rely on Experimentation, Not Experience

[00:11:30] A Good Hypothesis, Embracing Uncertainty

[00:18:21] Control the Narrative in Your Mind

[00:25:28] Take Action Now to Protect Business

[00:33:22] Three Steps to Surviving Hard Times