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Entrepreneur Weekly

Sep 24, 2017

Founder and CEO of The Trade Desk, Jeff Green, breaks down the purchase funnel, look-alike modeling, and targeted advertising. You can't afford to miss this episode!

  • [00:00:00] Advertising in a Data-Driven Wonderland
  • [00:06:23] Purchase Funnel 101: The Customer Journey
  • [00:11:30] Design and Data Converge in Web Advertising
  • [00:18:21] Passing the Torch to the Next Generation
  • [00:27:11] Look-Alike Modeling and Target Marketing
  • [00:33:22] Create Scalable, Personalized Ads